Also, if you take into account that they have been buying it, repeatedly, over time, increasing their positions and increasing their bid, then this is the strongest possible signal. We've taken all of this wisdom, all of this knowledge, that we've learned over the past 10 years, and put it into one report. This is called the Advisor Report. What it does is, it tells you, point-blank, You should buy those keywords. It gives you a list of top keywords that you shouldn't buy, that you should. It even tells you whether or not you should buy the phrase match or the modified broad or just buy the exact one. It tells you these things, it tells you how much traffic you would get and how much you would spend.
He also tells you, You know what? None fax list of your competitors are buying those keywords you are showing up on. You probably have a broad match between them, you should use negative matches. This is a simple report. All you do is enter your domain and it selects the competitors for you. You run the report and then it gives you this advice. It's point and click, super simple. It takes everything that and makes it really easy. Interestingly, it's sort of the same type of thing as deal management tools. If you use Quizzio, or Morin or something like that they will give you some really good advice. For people unfamiliar with the history of the Google API and the Raven Tools thing, Google, in a way, enforces this separation of church and state. [With] lots of fruit at hand, how do you know if what you're doing is actually going to cause long-term damage?
If you're on the long haul and we're obviously one of those companies that's in it for the long haul, you look at it and you're like, 'Well, what's the risk I'm lending to create backlinks, in two or three years, Google could penalize us for that? If you open up Majestic or whatever and put in your competitor's domain, and you're like, I'm going to drop by here and find out if they have any links that would like to get. Or, however, you want to start this process. If you go there, you end up seeing millions and millions of , like every dark corner of the internet. You can look up Domain Authority and try to figure out, Which of these might work for me? but you really don't know much about those links. You have to research every one of them and it really kills the productivity of the whole thing.